Rebekah Thomas, Director, B2B Strategy and Head of Demand Management COE, heads up the execution team within EssenceMediacom for Business. She oversees the B2B planning and buying teams as well as the tactical center of excellence. Rebekah is returning to her agency and paid media roots after several years client-side where she led inbound and full funnel demand generation strategy. In her spare time Rebekah is very involved in animal rescue (cute little cocker spaniels mostly) and loves to travel (thank God we can travel again). Rebekah is based in Austin, TX.