C-Level Advisor | Business Transformation | M&A | Business, Brand & GTM. I build brands that drive business -- connecting dots across insights/data, strategy, creative, digital, marketing, sales & performance/optimization with a hyper focus on ROI. My background includes transforming the Interbrand SF agency from 2 to 50 people and founding Salt Branding, a firm I co-led for over 20 years before selling into a PE-backed roll-up. I specialize in working with companies in transformation, with a focus on post-M&A integration. My experience includes a broad range of brands from the Fortune 100 to startup disruptors and from deeply technical b2b to culturally-driven b2c brands - from IT to eyewear, from entertainment to education, from fin-tech to climate-tech. AAA, Acuity, Adobe, Akamai, Amgen, ASU Online, AT&T, Autodesk, Bank of America, Blue Cross, Clearly (Luxottica-Essilor), Code 42, Cohesity, Cornerstone, Disney, Docker, Dolby, F5, FireEye, Genentech, Google, HCA, J&J, KLA, Leapfrog, LinkedIn, Mercedes, Microsoft, Milliken, SurveyMonkey, Nissan, Oracle, Pearson, Polycom, Procore, Red Bull, Ring Central, Twitter, Walmart, Wellpoint, Western Union, UCSF Health, YouTube, Zenni.