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Matt O'Mara

Member since October 2014Contact Matt

With 20+ years experience in omni-channel media across multiple industries, I currently lead the Media and Analytics team at Doe-Anderson. Keen interest and curiosity in the constant evolution of media behavior and its effects on our plans and clients' business.

Articles by Matt All articles by Matt

  • The $8 Million Question No One Is Asking in MAD on 01/28/2026

    Sports marketing opportunities are more varied than ever before. But capitalizing on them requires more than chasing trends. It requires a disciplined process - one that brings media, creative and strategy together before the buy is made, not after.

  • 5 Key Trends Shaping Podcasting In 2025 in MAD on 03/11/2025

    As podcast advertising continues to grow, brands must approach their investments strategically. More than half of global marketers (55%) plan to increase their podcast ad spend in 2025.

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