Ben Jeffries is the CEO of Influencer, a data-led, global influencer marketing business, that has revolutionized the way brands build meaningful relationships with creators and their audiences. Influencer's unique technology provides global advertisers with the ability to succeed on social, with scalable workflows and actionable insights. While at university, Jeffries recognized the untapped potential of social media influencers as powerful marketing assets and after dropping out, in 2017, he co-founded Influencer, alongside OG YouTube creator Caspar Lee, with the mission of bridging the gap between creators and brands, building a mutually beneficial ecosystem. Now, under Jeffries' leadership, Influencer has experienced remarkable growth, attracting prestigious, global clients such as Google, Amazon, Coca-cola, Visit Dubai, and many more, and is reocgnised as an Official Global Marketing Partner of both TikTok and Meta. To date, Influencer has raised $5 million in investment and is backed by Puma Private Equity. In New York, London, Manchester, Dubai and Warsaw, a global team of 120+ are powering record growth and championing a new era of creativity. Ben is an award-winning entrepreneur, with awards from Forbes 30 Under 30 to BMW Entrepreneur of the Year, and has previously spoken at global events such as Cannes Lions, Web Summit, Facebook, TikTok, Advertising Week and Social Media Week, plus many more.