Michael Lyons

Articles by Michael All articles by Michael

• Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up in MAD on 06/11/2025
  

  According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, measurable, and viewable).The rest? Waste.

• Can Curation Transform The Digital Advertising Value Chain? in MAD on 04/21/2025
  

  At its core, curation is about control and quality - as in, who is determining what inventory is valuable and how do they guarantee results?

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