A growth marketing expert who has spent her career shaping customer journeys from every angle – working within agencies and startups alike – Grace Kwak’s newest chapter is leading growth, marketing strategy and analytics at Background Noise. As a first-generation Korean-American, Grace is actively aware of how experiences vary from person to person, and how brands must keep diversity of customer experiences top-of-mind at all times. Background Noise is a strategic consultancy designed to level up creative and creator storytelling with people-first insights. The BIPOC, female-led, indie business is designed to meet people where they live, and build around their personal experience in a way that proves they’ve been heard loud and clear. In that work, Grace knows that every detail matters, and she works tirelessly to ensure that every aspect of a client’s marketing strategy is aligned with customer needs and expectations. To that end, she applies skills including growth marketing/”growth hacking,” creator marketing, marketing strategy, business strategy, data and analytics.