Jenny Barthe is a 7x Effie-winning creative strategist decoding how brands can evolve from static stories to living narratives in our increasingly immersive world. During her 15 years at some of the world's top creative agencies (including Adam&EveDDB and Mullen Lowe), she's turned unexpected insights into cultural phenomena - from transforming Knorr stock cubes into a viral, taste-based dating experiment with 1.6B earned impressions, to getting NBA rookies to redefine what it means to invest like a Baller for BlackRock, to helping San Francisco Ballet win the battle between AI and the arts for the TikTok generation. Most recently VP of Brand Strategy at The Shipyard, her work has earned her an OMMA, two WARC Grand Prix and APG Transformational Strategy Awards and features in WARC, Marketing Week and the Times. Connect with Jenny on LinkedIn, or tumble down the rabbit hole of Fictional Fulfillment Co.— a storytelling lab for fellow book nerds who want to live inside their favorite fictional worlds.