Articles by Amie All articles by Amie
- More Than Just A Buzzword: Unlocking Retail Media's Full Potential in
Planning & Buying Insider on
07/18/2025
By taking a fully integrated approach, brands will maximize their retail media investments, driving both short-term sales and long-term brand growth. Retailers are no longer just a place to shop, they are transformative media partners.
- More Than Just A Buzzword: Mastering Retail Media's Consumer Journey in
Planning & Buying Insider on
06/09/2025
At the consideration stage of the journey, brands have a real opportunity to leverage retail media networks to reinforce their value and stay top-of-mind. RMNs provide the ability to retarget high-intent shoppers, serving them with tailored messaging based on previous interactions. Unlike standard programmatic retargeting, RMNs leverage first-party purchase data, allowing brands to reach consumers with hyper-relevant ads at key decision-making moments. If a shopper browses a skincare product but doesn't make a purchase, they can be retargeted with product reviews, a limited-time offer, or an influencer tutorial-helping to drive trial and consideration.
- More Than A Buzzword: The Evolution Of Retail Media in
Planning & Buying Insider on
05/13/2025
Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce platforms has now become one of the most powerful tools in the marketing ecosystem.
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