Andrew Humphrey
Member since April 2025Contact Andrew- Senior Director, Media Strategy Luxid Group
- 45458 USA
Articles by Andrew All articles by Andrew
- Why B2B Marketers Need To Embrace CTV in
Planning & Buying Insider on
05/22/2025
B2B advertisers remain hesitant to use CTV because of three common misconceptions: that it's too expensive, it's too broad to effectively reach niche audiences, and it isn't measurable.
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