John Morabito is the VP of SEO at Stella Rising where he leads strategy and business development. With early experience in fine art photography, music, and graphic design, John brings a multidisciplinary, creative approach to building high-performance SEO programs and teams. John began his SEO career in 2010 on the brand side before shifting to Stella Rising, where he quickly started leading strategy for stellar brands in the consumer middle market. Currently, the Stella Rising SEO team serves medium-sized and enterprise clients, driving transformational growth in the beauty, CPG, retail, and real estate markets. John’s primary focus is to help ecommerce and lead generation-focused businesses reach their potential from search, while growing an engaged and talented team. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations, including a win from the Search Engine Land Awards for Best SEO Agency. He is also the creator of TokTrak, a proprietary TikTok SEO rank tracking tool, and currently leads the agency’s efforts in holistic search strategy, integrating SEO, paid media, and generative search optimization.