Chris Potts

Articles by Chris All articles by Chris

• From Data to Decisions: Stop Reporting & Focus On Measuring What Matters in Brand Insider on 09/09/2025
  

  Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just validate the past. It informs what to do next, why it matters, and how it drives the business."

• In-Housing Done Right: A Marketer's Guide to Transforming Media, Measurement, and Mindset in Brand Insider on 06/10/2025
  

  Chris Potts writes "In-housing digital media and marketing measurement is an organizational transformation. It promises speed, control, and performance, but only if the company is truly ready to take the wheel. Here's some humble advice."

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