Head of PR at PRNEWS.IO, leading in-house global PR efforts to enhance the company's brand reputation, focusing on media relations, brand awareness, earned media, SEO and GEO-driven content optimization and strategic communications.
- How To Write For Machines in
Media 3.0 on
06/18/2025
If you work in comms, this isn't a distant trend. It's already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are
only now realizing that AI-driven visibility isn't about ranking first; it's about being included in AI-generated answers. And in this new landscape, content published in high-authority media outlets
often carries more weight with LLMs than traditional backlinks or SEO-optimized blog posts.