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Danielle Coimbra

Member since June 2025Contact Danielle

Head of PR at PRNEWS.IO, leading in-house global PR efforts to enhance the company's brand reputation, focusing on media relations, brand awareness, earned media, SEO and GEO-driven content optimization and strategic communications.

Articles by Danielle All articles by Danielle

  • How To Write For Machines in Media 3.0 on 06/18/2025

    If you work in comms, this isn't a distant trend. It's already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are only now realizing that AI-driven visibility isn't about ranking first; it's about being included in AI-generated answers. And in this new landscape, content published in high-authority media outlets often carries more weight with LLMs than traditional backlinks or SEO-optimized blog posts.

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