Fred Schuster
Member since April 2022An inspiring global marketing leader with over 30 years experience pioneering unique approaches to global marketing operations, content development and global delivery at scale.
Fred is currently Founder and CEO of InnerGroup, an in-house marketing operations and advisory company. Prior, he successfully launched and lead four global marketing agencies inside large complex organizations with a combined revenue of nearly US$1b and possesses the unique ability to balance the delivery of world-class marketing strategy and global content creation with the rigors of performance marketing operations.
Deep marketing expertise across multiple sectors, including Strategic Branding, Campaign Development, Activation, Production, Global Implementation, Performance Marketing, Media, Public Relations, Content Marketing, and Digital Experience Marketing
- Certain Uncertainty: How In-House Agencies Can Thrive In A Time Of Economic Chaos in
MAD on
10/21/2025
More than ever, marketing leaders need to approach budgeting not simply as an exercise in cost control, but as a strategic opportunity to build resilience, agility, and scale. An internal agency
should see it as a strategic asset that can help navigate uncertain times.
- The Elephant Not In The Room At Cannes in
MAD on
06/26/2025
Once outliers, in-house agencies have become mainstream. Nearly every brand has an internal agency - 82% according to the 2023 ANA Survey on In-Housing. Over the last five years of economic
uncertainty, in-house agencies have grown over 20%, according to IHAF.