Jarie Bolander is General Manager and Executive Partner at Decision Counsel. Launched in 2005, Decision Counsel is a content marketing and strategy firm known for its dynamic activations and innovative growth strategies. The firm architects, develops and delivers programs focused on building brands, driving sales and fostering sustainable customer relationships for household name brands such as Hulu, Northstar Travel Group, Dun & Bradstreet, Prudential, Cisco and Media Radar, among many others. Its executives conduct their operations under the philosophy that "basic is the enemy" and are dedicated to creating fresh thinking, relevant programs and strategic focus.