As the Global EVP of Paid Social, Shamsul is responsible for the overall Social strategy, existing client growth, new business opportunities, and platform innovation and adoption.
Shamsul has extensive global digital experience from all the major holding companies where he developed the strategic go-to-market vision for the Paid Search & Social departments, with a heavy focus on creating a Paid Social footprint. He is seen as a thought leader and therefore a regular speaker at conferences and appearing within industry publications.
- My Daily Media Diet (If I Was A 7-Year-Old) in
Planning & Buying Insider on
08/19/2025
"Alexa, did the Mavs win?" That's usually what I hear from my son's room when he wakes up in the morning. Usually followed by "Alexa, what's the weather?" or "Alexa, what time is it?"; the former for
when he wakes up early, the latter when he knows he's going to be late for school. On more days than not, his first interaction is with an AI voice assistant before a human being. While slightly
offended, I understand it. After all, Alexa has more answers than I do.