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Consider flaw-forward loyalty: a strategic embrace of imperfection as proof of humanity and a shortcut to emotional connection.
Brands need a new playbook for social - one built around three core principles. These rules help brands punch above their media spend, prove the value of ideas worth talking about, and engage with culture in a way that's collaborative, not transactional.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.