Mac Hagel

Articles by Mac All articles by Mac

• Brands Need To Become Findable, Choosable, Buyable In The AI Search Era in Marketing Insider on 08/17/2026
  

  AI evaluates the entire environment surrounding a brand, including owned content, publisher coverage, affiliate articles, reviews, product data and social conversations.

• The 3 Challenges CMOs Need To Solve By Year's End in Marketing Insider on 10/13/2025
  

  For one, CMOs must determine how to define and reach an audience that is both broad and highly targeted,

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