I’ve been creating and writing for as long as I can remember. From coming up with very original and complex storylines between my limbless barbie dolls, to that one time I found a bath tub at a skip yard and turned it into an art installation piece for my high school exams. In the last 15+ years I’ve worked with the likes of Nike, Amazon, Audible, Diageo, L’Oreal, Mars, SiriusXM & The Washington Post to name a few. I have a strong background in digital and social and believe culture is our greatest teacher. The most impact comes from listening and understanding the world around us, and the killer insights, ideas and innovation arise in how we adapt that knowledge.