David Abbey
Member since October 2025Contact David- Co-founder and CEO Endlss
- 10016 USA
- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season in
MAD on
10/28/2025
The story of influencer marketing has shifted from celebrity endorsements to everyday creators who feel more like peers than spokespeople. Research consistently shows relatability outperforms reach.
Creators aged 18-24 deliver 48% stronger performance than older peers, largely because they mirror their audiences.