As Chief Marketing Officer of Net Conversion, a marketing and analytics agency, Kristina brings over two decades of expertise at the highest levels of marketing performance and thought leadership. Combining her strategic vision, leadership, and performance expertise, she has been instrumental in the success of client partner expansion and revenue growth for the agency. With continued regulations on the advertising industry and escalating pressure to make every media dollar measurable and accountable, she is navigating these challenging ecosystems that impact the ability to track and measure media effectiveness. Before joining Net Conversion, she played key roles in marketing leadership for brands in the travel and hospitality space including Universal Studios Hollywood, Atlantis Resorts and more.