Manfredi Ricca is Global Chief Strategy Officer at Interbrand. In over a decade with Interbrand he has worked across diverse disciplines, heading the creation, management and valuation of Italian and international influential brands from an extremely wide variety of industries. His clients include Prada, Samsung, Pirelli, Burberry, Juventus, Bulgari, Vodafone, Pagani, the Modigliani Institute, Mediaset, Moleskine, Kiko. Manfredi’s articles, interviews and comments are cited frequently in the main Italian media, and he has been featured in international publications such as The New York Times, The Wall Street Journal, The Telegraph, The Economist and The Financial Times. He is co-author of the critically acclaimed book Meta-luxury: Brands and the Culture of Excellence, published by Macmillan in 2012. Manfredi is a keen conference speaker, having been invited at events worldwide, and lectures regularly at a variety of university and MBA courses, including the FIFA International Master in Management, Law and Humanities of Sport. He is also a regular contributor to various Interbrand studies, including Best Global Brands. Manfredi joined Interbrand in 1999 as an intern. He holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer.