Tyler Milfeld is the Michelle and Sean Traynor '91 Assistant Professor of Marketing at Villanova University. He earned his Ph.D. from the University of Tennessee, Knoxville, his MBA from the University of Texas at Austin, and a B.A. from Northwestern University. Tyler specializes in brand communication, corporate social responsibility, message framing, and linguistics. His research has been published in the field’s leading journals such as the Journal of Advertising Research, Journal of Advertising, and International Journal of Advertising. His article, “A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising,” won the Journal of Advertising’s Best Article of the Year Award in 2021. Prior to academia, Tyler held marketing and sales roles at The Hershey Company, Colgate-Palmolive, PepsiCo, and Johnson & Johnson.