Keith Turco

Member since September 2024Contact Keith

CEO Madison Logic
10010 USA

CEO at Madison Logic, leading all business initiatives and working to set new industry standards. I am a 25+ year veteran from the advertising industry with past roles as Chief Growth Officer at MERGE, and as Chief Commercial Officer & President, Americas of EVRYTHNG, Inc.. I've also held senior roles at Ogilvy, gyro and CA Technologies.

Articles by Keith All articles by Keith

Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B in MAD on 02/06/2026
This will likely be the most expensive month in advertising history. Yet while consumer brands shell out between $8 to $10 million for a 30-second slot in hopes of making a massive impression, a different, more calculated strategy is playing out in B2B.
Rediscover + Reinvent: B2B Marketers Will Place Bets On Basics And New Technology In 2026 in MAD on 12/22/2025
A recent survey of B2B marketers found that nearly half of (45%) expect to prioritize customer experience [CX] and retention next year. This is followed closely by AI-driven performance (44%) and brand building and long-term differentiation [43%].

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