Jordan Bortolotti specializes in building disruptive media businesses. As President of Salt Media, Jordan leads a team of media experts across North American - combining agile consulting with modern media execution to help brands outperform and outlearn the competition. Starting his career publisher side in 2005, Jordan helped build and monetize some of Canada's largest websites. Next, he led the digital solutions and ads studio at Blue Ant Media where he was responsible for the commercial success of their YouTube and social businesses. After witnessing the power of the creator economy, Jordan co-founded Studio 71 Canada, a prominent creator studio that sold content to Amazon, Snap, Instagram, YouTube, and licenses ad catalogues for huge stars like The Rock and Lilly Singh. He then went on to found Nectar First, an advertising technology and media services agency focused on helping Fortune 500 brands build capabilities, measure media effectiveness, and use AI and cloud-based products to automate media buying - which now sits as the backbone of Salt Media.