Elisa Becker is a Cannes award-winning strategy leader at Luquire, where she helps brands cut through noise by answering to the real problem that's holding them back. Her experience spans B2B and consumer brands such as Visit North Carolina, Sherwin-Williams, Target, Best Buy, RSM, and Mazda. Her work has been recognized by Cannes Lions (including the first-ever B2B Grand Prix), CLIO, Effies, The One Show, and the Jay Chiat Awards.