Caitlyn’s journey in advertising and media began at the intersection of curiosity and data, a passion cultivated early in life as a second-generation “ad nerd” and honed through hands-on roles in sales coordination, consumer research, and strategic planning. This breadth of experience across sales, research, analytics, and marketing strategy has given her a unique perspective on how consumer behavior, market trends, and storytelling converge to drive effective campaigns. Her professional philosophy emphasizes the value of transparency, responsibility, and collaboration, guiding principles she brings to both client partnerships and internal team dynamics. Known within the industry for her thoughtful approach to emerging challenges, from evolving data privacy frameworks to nuanced attribution methodologies, Caitlyn is equally passionate about human behavior and the role of paid, earned, and owned media in shaping connections between brands and people. She champions rigorous measurement practices and creative collaboration, and believes the strongest outcomes arise when strategy and creativity work in concert. Outside of her client work, Caitlyn remains committed to mentoring rising talent and advancing discourse around ethical, impactful marketing practices in an era of rapid technological change.