I believe every meaningful customer experience begins long before a message is sent and continues long after it ends. At Razorfish, I lead our CRM, loyalty, eCommerce and owned-channel practice, helping brands turn fragmented customer data into connected experiences that are relevant, trusted, and built for growth. My passion is designing the systems for the people, process, and technology that bring creative and data together to power personalization at scale. Outside of work, I'm a dad, a lifelong endurance athlete, and an advocate for big ideas and reinvention. If I'm not iterating on a new framework, you’ll likely find me running, biking, or chasing adventure with my three children and dog, Zorro.