Randy Gudiel

Articles by Randy All articles by Randy

• What Happens to Your Brand When The Algorithm Changes Again? in Marketing Insider on 06/04/2026
  

  Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.

• Culture Is Not A Segment -- It's A Signal Most Brands Misread in Marketing Insider on 04/29/2026
  

  A viral moment tells you something is happening, but it not why it matters, who it matters to, or how long it will last. That's where strategies fall short.

• 'Always On' Isn't Broken -- The Way We Use It Is in Marketing Insider on 04/21/2026
  

  Brands are showing up everywhere, but not necessarily where or when it matters.

• Is The World Cup Actually Built For Small, Nimble Brands? in Marketing Insider on 03/03/2026
  

  For small brands in particular, the World Cup should not be treated as a media buy when in truth it's something far greater: a cultural moment.

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