Randy Gudiel
Member since September 2023- What Happens to Your Brand When The Algorithm Changes Again? in
Marketing Insider on
07/23/2026
Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.
- What Happens to Your Brand When The Algorithm Changes Again? in
Marketing Insider on
06/04/2026
Somewhere along the way, brands started optimizing more for feeds, formats, and recommendation systems than for actual human behavior.
- Culture Is Not A Segment -- It's A Signal Most Brands Misread in
Marketing Insider on
04/29/2026
A viral moment tells you something is happening, but it not why it matters, who it matters to, or how long it will last. That's where strategies fall short.
- 'Always On' Isn't Broken -- The Way We Use It Is in
Marketing Insider on
04/21/2026
Brands are showing up everywhere, but not necessarily where or when it matters.
- Is The World Cup Actually Built For Small, Nimble Brands? in
Marketing Insider on
03/03/2026
For small brands in particular, the World Cup should not be treated as a media buy when in truth it's something far greater: a cultural moment.