Tasha Webb is Global Head of Data at Gain Theory, where she leads the development of the data platforms, governance frameworks and engineering capabilities that underpin the company’s marketing effectiveness solutions. Tasha's background in analytics and econometrics includes over a decade dedicated to marketing analytics, building upon a strong foundation of research acquired during her PhD studies. Her career has been centered on the intersection of data infrastructure and advanced measurement, supporting capabilities such as Marketing Mix Modeling, attribution and scenario planning for global clients. Tasha is passionate about building trusted, well-governed data foundations that enable analysts and data scientists to generate more robust insights and help organisations make better marketing investment decisions.