Ricky Abbott serves as President for Transmission. With over 20 years of consulting experience with companies of all sizes and industry verticals, Ricky is an authority on B2B marketing. Whether it’s brand, demand, sales enablement, or ABM, Ricky has helped clients transform their Sales and Marketing operations through pioneering, customer-first programs designed to drive growth. He works with key stakeholders from the managerial level to CMOs and the Board to get to the heart of his clients’ ‘why’ – questioning every brief to ensure that what clients say they want is aligned with what they really need. He also is a board member with Engera, an organization dedicated to creating sustainable change in under-resourced communities around the world. Previously, he has worked as a Business Director at DWA and Reed Business Information.