Jesse Rosenschein is a senior marketing and media executive specializing in data-driven integrated investment and operations across media, marketing and tech. At Mediassociates, she oversees media investments and operations, leveraging deep expertise in the media ecosystem and ad tech to drive measurable results. With a strategic approach to navigating complex media landscapes and evolving measurement needs, she brings a strong operational lens to building connected systems across media, data, and customer experience. Her work emphasizes innovation in how marketing drives growth, shifting from optimizing for attention to engineering for recommendation by strengthening signal quality, credibility, and eligibility in AI-driven environments. Known for combining analytical rigor with forward-thinking strategy, Jesse helps organizations modernize their marketing operating models and achieve sustained performance in an increasingly dynamic industry.