Ronn Torossian is the Founder of 5W, the AI Communications Firm. He founded the firm in 2003 and built it into one of the largest independently owned PR firms in the United States, with a team of 275+ professionals serving clients across corporate, consumer, technology, crisis, public affairs, and digital marketing. Under Torossian's leadership, 5W has been named a Top 50 Global PR Agency by PRovoke Media, recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. Torossian himself has received the Stevie American Business Awards Entrepreneur of the Year and the American Business Awards PR Executive of the Year (twice), and was named to Business Insider's Top Crisis Communications Professionals. Torossian is widely regarded as one of the country's foremost experts on crisis communications. He has counseled blue-chip companies, public-company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investor campaigns, product recalls, and reputational crises. He has lectured on crisis PR at Harvard Business School. Torossian appears regularly on CNN and CNBC, is a contributing columnist for Forbes and the New York Observer, and is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations, now in its second edition. For more, visit www.ronntorossian.com or www.5wpr.com.