Ben Sherwood is a Creative Partner at Design Bridge and Partners (formerly Superunion), where he leverages over two decades of agency leadership to shape the future of brand identity through innovative design systems. Renowned for his ability to define authentic, ownable brand positions, Ben consistently delivers transformative results by translating complex challenges into compelling brand experiences for some of the world's leading brands. As Creative Lead for North America, Ben manages and mentors a multidisciplined team of around 30 creatives in various regions, overseeing high-caliber work across CPG, Spirits, and Enterprise brand sectors. He plays a pivotal role in studio management and organizational strategy, collaborating with global and cross-functional leaders. His current portfolio includes impactful collaborations with Mastercard, Mondelez, Suntory, Kenvue, Mars-Kellanova, Lenovo, Colgate-Palmolive, Tyson Foods, Diageo, and Unilever, among others. Previously, as an Associate Partner and Executive Creative Director at VSA Partners’ New York office, Ben led design teams, drove new business, and executed high-profile assignments for clients like AT&T, Bloomberg, Cole Haan, Affirm and others. He notably spearheaded key initiatives for the launch of the IBM Watson business unit and the groundbreaking Apple + IBM partnership, alongside global internal communications for IBM's then 400,000+ employee base. His career also includes significant contributions at Interbrand, developing global identity systems for major brands like Thomson Reuters and Hertz. Ben's acclaimed work has earned industry recognition including D&AD, Transform, FPO and others. He holds a BFA in Graphic Design from the School of Visual Arts. A native-Texan, Ben calls Brooklyn “home”.