Peter Reitano is a founder, investor, author, and marketer working at the intersection of marketing, culture, and technology. With more than 15 years of experience in the consumer brand and advertising industry, he has helped companies grow, scale, and navigate periods of transformation, from challenger brand growth to retail expansion and international growth. He is the co-founder of Academy , a social-first creative and strategy agency that helps brands build cultural relevance and drive growth in the modern attention economy. His expertise spans brand strategy, social media, performance marketing, cultural positioning, and the evolving relationship between technology, creativity, and consumer behavior. Peter writes and speaks about the forces reshaping marketing and culture, with a focus on AI, media systems, incentives, and the future of creativity. His work blends strategic marketing insight with broader cultural and technological analysis, offering perspectives for brands navigating rapid change. He is the author of two books, including AI Education Playbook for Parents, a practical guide helping families use AI tools to support children’s creativity, learning, and future skills. In addition to operating businesses, he serves on several boards, advising companies on strategy, fundraising, and international expansion.