Paola Villalobos is a cultural strategist and brand planner with nearly 15 years of experience translating culture into creative opportunity. Since starting her career in 2012, she has helped brands show up in ways that feel intuitive, not imposed, grounded in real behaviors, rituals, and everyday moments. Currently leading strategy on McDonald’s and IKEA, Paola’s work sits at the intersection of cultural insight, creative strategy, and business impact. She blends analytical rigor with cultural intuition, turning human truths and data into briefs that inspire ideas and drive results. Her experience spans CPG, healthcare, nonprofit, and insurance, giving her a well-rounded perspective across categories and audiences. She is known for crafting strategic platforms that unlock creativity while delivering against real business objectives, bridging what matters to people with what drives growth for brands