Michelle has led the evolution of PETERMAYER's strategy-first mindset since joining in 2013. She has redefined the discipline to integrate brand strategy, media, analytics, and research into a holistic, turnkey process that drives clarity and impact for clients.​ A graduate of Northwestern University with a BS, MBA, and MPH from the Kellogg School of Management, Michelle blends academic rigor with practical experience to help brands uncover insights, sharpen positioning, and stay culturally relevant.