Search by name, company, title, location, etc.

Edwige Winans

Member since March 2021Contact Edwige

  • Research director Marcus Thomas
  • 44118 USA

Articles by Edwige All articles by Edwige

  • The Real AI Question in Market Research Is Not Validity But Coverage in MAD on 06/03/2026

    Framing AI as a replacement for traditional research misses the point and triggers unnecessary resistance. The real role of AI is expansion, not substitution. It allows organizations to extend insight into more decisions, reduce reliance on internal opinion and bring customer perspective into moments where it was previously absent.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.