Will Waugh

Member since May 2026

Executive Director, AI Innovation Lab 2X
https://2x.marketing/
LinkedIn: https://www.linkedin.com/company/2xmarketing/
Twitter: @2XMarketing
400 Lapp Rd
Malvern Pennsylvania
19355 USA

Will Waugh leads the AI Innovation Lab at 2X, a subscription-based GTM services partner that embeds a complete go-to-market engine inside B2B organizations (strategy, execution, technology and AI) as one accountable team.

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When AI Does The Shortlisting, B2B Narrative Control Gets Harder in Marketing Insider on 06/10/2026
Winning the shortlist means treating discoverability as a strategic capability that sits at the intersection of marketing, product and technology.

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