Zareen Fidlon is Executive Vice President , Head of Integrated Marketing and AI Innovation at PAN Communications, where she leads the agency’s integrated marketing practice and helps shape its AI strategy. With more than 20 years of experience, she specializes in building programs that connect brand, demand, and measurable business outcomes. She has helped shape PAN’s Brand-to-Demand approach, aligning strategy, storytelling, and full-funnel execution across channels. Zareen also helps lead AI-driven innovation across the agency, with a focus on how marketing programs are planned, executed, and measured to drive more effective and accountable outcomes.