I am a strategic marketing leader with over 9 years of experience in tech, consumer electronics, and omnichannel brand growth across European markets. My expertise spans 360° campaign strategy, data-driven paid media, CRM, channel partner marketing, product launches, and high-impact brand partnerships. Currently, I serve as EU Channel Partner Marketing Lead at Samsung Electronics, where I drive incremental sales growth through data collaboration, co-CRM initiatives, and strategic partner engagement. Previously, I led marketing for Samsung Ukraine and Moldova, achieving 30% Galaxy AI awareness in just 4 months and reaching a 51% “Proud to Own” score — the highest result in 5 years. Throughout my career, I have managed large-scale campaigns and partnerships with global brands such as Visa, Xbox, and Disney, reaching audiences of over 50 million people. I have also led CSR marketing initiatives with annual budgets exceeding £1 million, combining business impact with meaningful community value. I am known for connecting strategy with execution: building strong cross-functional teams, turning insights into campaigns, and delivering measurable business outcomes. Over 6 years of managing and promoting the Samsung Galaxy mobile category across the UK, Ukraine, and Moldova, I have developed a strong track record in driving brand visibility, purchase intent, customer growth, and long-term brand equity.