Mike Farasciano is the President & CEO of Generator, where he leads the agency’s charge to redefine how brands unlock growth through bold thinking, modern media, and real results. A seasoned growth architect and strategic operator, Mike brings a challenger mindset to everything he does, driving double-digit performance by connecting creativity, data, and disciplined execution. With a career spanning leadership roles across global and domestic clients, Mike has a proven track record of scaling businesses, expanding client partnerships, and leading high-impact teams across categories including retail, healthcare, finance, tech, CPG and more. His expertise spans integrated strategy, advanced analytics, business development, and operational transformation. Mike is spearheading Generator’s investment in AI integration, performance measurement, and proprietary analytics, ensuring clients benefit from smarter, faster decisions that drive measurable business outcomes. Under his leadership, Generator has attracted category-defining brands and is gaining recognition for its results-driven, tech-forward approach to modern media. He is passionate about building cultures where curiosity, accountability, and collaboration thrive and where “good enough” is never good enough. Mike is evolving Generator into a first-choice agency partner for ambitious brands ready to move fast, think differently, and grow smarter.