Nathan is the EVP of Known's Science division and the company's CTO. He oversees development of Skeptic™, Known's AI-powered marketing platform, a suite of more than 65 applications that won Digiday's Best AI Platform award in 2025. Nathan also leads Known's Media Opportunity Analysis (MOA) consulting practice, which helps clients get more ROI from their media investments and has driven more than $500 million in improvement for Fortune 500 clients. Before Known, Nathan spent seven years leading the Media Optimization practice at Schireson Associates. He and his team built Vantage, Viacom's sell-side advanced targeting platform for television advertising, and the TV data back-end for OpenAP, the TV industry's unifying platform for advanced advertising.