My career has taken me from shaping global brands at Procter & Gamble to scaling startups, serving as interim CEO at a former agency, and now leading creative and strategy at GCF. Along the way, I've built campaigns across broadcast, digital, CRM, social, and omnichannel, led programs reaching 65+ million subscribers, and partnered with organizations ranging from Fortune 500 companies to ambitious challengers. Today, I spend as much time thinking about how great work gets made as the work itself. I believe the future belongs to teams that combine human insight, strategic thinking, and emerging technology to solve business problems in smarter ways. At GCF, I lead a lean, senior-led creative model built around that belief. We move quickly, think deeply, and help clients uncover opportunities they may have been too close to see.