Jacqueline Keidel Martinez has spent more than 15 years helping executives and organizations navigate the moments when what they say next determines whether people still trust them. She has advised multi-billion-dollar private companies, major marketing agencies, and organizations including Mayo Clinic, the United Nations, the Arizona Office of Tourism, PetSmart, and the Arizona Lottery on public relations, executive communications, and brand positioning. Today, she leads DigitalHQ as President and Chief Communications Officer, helping CEOs and founders build the trust and clarity that drive their bottom line. Her writing focuses on executive communications, corporate reputation, and the growing demand for leaders who communicate as well as they decide.