Sal Fuentes is CEO of Decision Counsel, a strategic sales and marketing firm based in Berkeley, CA, that helps content, data, technology, and media companies with product, content, customer acquisition, and retention strategies. With over 25 years of global marketing experience, Sal previously served as President of Liquid Thinking and Managing Partner at USWeb/CKS, where he worked with major clients like Novell, IBM, and Sega. His career also includes senior roles at Motorola and Acer America. A skilled speaker and facilitator, Sal leads executive programs for companies like Calix, Verisk, Spotify, and Hulu.