Amanda Forgione is Chief Executive Officer of Morrison, an Atlanta advertising and marketing growth firm in its 40th year. She joined the agency 26 years ago and has led it since 2023, with responsibility for business development, all agency disciplines, and financial performance. Her client experience spans mature national brands including Orkin, Kodak, Raymond James, Mitsubishi Electric, CNL Financial, Cadence Bank, Yamaha, Zoo Atlanta, and Samsung, as well as start-ups and companies in rapid growth. She recently restructured Morrison around three practices, executive-led advisory, integrated campaigns, and embedded specialist talent, in answer to what a senior-led agency should look like as AI becomes more embedded in our workflows. She is a persistent advocate for working parents in advertising and has built Morrison so that geography, office presence, and time commitment are shaped around how employees live. She holds a BA in Communications from the University of Georgia.