Otis D. Gibson is the Founder, Chief Creative Officer of GERTRUDE, INC.—a global strategy, innovation, advertising, content, and brand consultancy; alongside GERTRUDE's Design + Digital division OZ MFG. COMPANY™, Experiential + Architecture division RAYE™, and Chicago-based HQ office called THE BRNDHAUS PL-ZEN™. With experience guiding business and creative leadership for every facet of brand marketing, Otis has delivered results and growth for a host of first class brands including AB InBev, adidas, The Coca-Cola Company, Diageo, Fisher-Price, The Hershey Company, Kellogg’s, Kraft, Mars Wrigley, Mattel, McDonald’s, Minute Maid Spiked, PepsiCo, Quaker, Red Tree Beverages, Smoothie King, and U.S. Army