Tim Schatz leads Data & Innovation at H/L, where he bridges together analytics, engineering, innovation, strategy, and operations technology. For over a decade, he's helped make sense of complex data and turned it into work that actually performs. Right now, Tim is focused on bringing innovation, technology, and data into everything the agency does. That means AI, custom infrastructure, data warehousing, and the systems thinking to tie it all together into workflows that drive better internal processes, better brand experiences for customers, and better insights for creative. That focus has led to some award-winning, tech-driven brand experiences, along with a National Effie Award for data-driven marketing.