Veronica has spent more than two decades helping brands uncover what matters most and bring it to life through design. As VP and Head of Design at Favorite Child, she leads design across brand and packaging, creating work that people connect with and businesses value. Throughout her career, Veronica has partnered with organizations ranging from Google and the White House to emerging startups and global brands. Her work has earned international recognition, including being named one of D&AD’s Top 20 Design Directors and one of Lürzer’s Archive’s 200 Best Illustrators Worldwide. Known for her ability to turn insight into creative work that connects, Veronica brings a deep understanding of people, a passion for craft, and a belief that the strongest brands are built on clarity, empathy, and trust.