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Jamie Olson

Member since March 2021

Jamie Olson is President of Blue Chip, a Chicago‑based agency known for driving brand growth through integrated shopper and retail marketing. She leads strategic vision and client engagement, helping brands deliver creative, measurable, and impactful campaigns. Jamie is recognized for her leadership, mentorship, and expertise in connecting brand strategy with business results.

Articles by Jamie All articles by Jamie

  • The Next Dollar Is The Growth Decision No One Owns in MAD on 09/30/2026

    FY27 planning gives leadership teams an opportunity to approach the process differently. Instead of starting with "How much should marketing get?" or "What should we spend with this retailer?" start one level higher: What are we trying to grow?

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